Dreamforce 2016 — Salesforce's big launch this year

Salesforce, which specializes in cloud-based enterprise systems, also held its annual conference this year. With 171,000 visitors from 83 countries, Dreamforce is one of the largest events in the industry. Along with the company's executives and renowned speakers, clients and partners alike represented themselves in large numbers — as did our company, United Consult, as a registered consulting partner.

San Francisco welcomed visitors to the conference for the 14th time, where, in addition to CEO Mark Benioff's keynote speech, product presentations and 2700 sessions, guests could expect a full day of activity. Each of Salesforce's platforms received significant exhibitor territory, where the California-based company showcased its outstanding implementations: a unique opportunity to see how the world's leading companies are using the Sales Cloud, which revolutionized sales, or the first Service Cloud in a customer service solution — and the eighth platform, Commerce Cloud, arrived at DreamForce this year.

As expected, the guests could find many more opportunities to learn and expand their connections, just think of a presentation by Anthony Robbins or attend a demo where Salesforce's IoT platform connected to HoloLens shows how the industry will work in the future. In Partner Meetups, all partners in the region worked together to improve the services offered by Salesforce. For the first time in the history of Dreamforce, a startup competition was held, Dreampitch was judged by celebrities such as Will.i.am and Mark Cuban.

A special bookstore specialized in feeding the mind, where the best professional publications could be found in a matter of moments - instead of several hours of searching the Internet, the targeted content was immediately available. This is what the Brain Date program builds on, where visitors could meet new people based on common professional interests — no one is guaranteed to leave Dreamforce without fresh inspiration.

All-encompassing Customer Success Platform

With the introduction of Commerce Cloud, Salesforce became the first cloud-based provider to cover the entire sales process. Among their previous 7 platforms, they have several solutions among the leaders for years, according to Gartner, for example, but Commerce Cloud perfectly complements the portfolio so far. The trading platform equips stores with a future-proof solution, whether they sell online or in a traditional store. Of course, they get a complete picture of their customers and thus can run more effective marketing campaigns or operate stores more easily. Customers will enjoy the most modern experience, with personalized offers and suggestions — even from mobile.

Einstein — Everyone's Data Scientist

Machine learning and the application of artificial intelligence should soon become fundamental tasks in all industries. Einstein is built into every Salesforce product without the intervention of a cloud technology leader, a data modeling team that simplifies the big challenge for companies. By further improving the Customer Success Platform, AI will analyze the ever-expanding data and make increasingly reliable predictions and suggestions from it. For example, Salesforce will be able to create a customer-specific response to a problem case based on Salesforce data, emails, calendar information, and social media posts, all you have to do is enable the response. Marketing Cloud or Commerce Cloud will send personalized offers to the customer, just as the task of salespeople is transformed: meetings are organized by Einstein, human resources have to cope with the really interesting tasks: that is, dealing with the customer.

Full-featured lightning, revamped system

Salesforce adapts flawlessly to the needs of an accelerated world, renewing their system with three updates a year, and the latest version really fulfills the modern user interface, Lightning. Of course, the current exterior also hides new functions, the salesperson can get a lot of information already on the main page, without having to search for his next tasks. Assistant, as the name implies, helps the salesperson throughout his work: reminds him of what has been missed, warns about his new tasks. As a chart shows your effectiveness in a given completion period, as well as making a forecast if you do your job in a similar way, whether you will reach your quota. In addition, in the US market, Account Insights constantly provides the user with up-to-date news about the customers assigned to it, so that they know firsthand when there are big changes in the world.

Jointly with the customer

Already from the beginning, the Californian cloud giant has been making its platforms in a completely different way, in time they have noticed a change in customers, a more conscious investment. It is for this reason that the processes of the system are organized through a common path, putting the customer first. They guide the customer through the marketing, sales and customer management lifecycle in a personalized way, but with full awareness. At the same time, the other side is at least as enjoyable a journey, as the system's constant suggestions, reports and even forward-looking forecasts lead the marketer or even the salesperson by the hand in the direction of the company's development.

From America to the Old Continent

Dreamforce testified to an incredible organization, while the event, which calculates the size of Hungarian cities, will be held only in the United States, Europe will not be left out of the unforgettable experience, and Salesforce will also visit London and Amsterdam as part of the World Tour.

United Consult can provide a complete system implementation for its customers. If you would like a personal presentation or more insight into Salesforce services, feel free to contact us.