Blog & Press Releases

Az AI már nem kérdez, hanem megérti a céljaidat - Dreamforce 2025

A Dreamforce 2025 bebizonyította, hogy az AI többé nem valamiféle kísérleti terep, hanem a vállalati működés új alapja. Az Agentic Enterprise korszakában az ember és az AI már nem egymás helyett, hanem együtt alkotnak értéket. A jövő San Franciscóban elkezdődött, és hozzánk, Budapestre is elérkezett.

What did we bring home from the Tricentis Transform 2025 conference?

Two exciting days, lots of inspiration and even more new ideas that our customers are guaranteed to benefit from. This is roughly how we could briefly summarize our colleagues' trip to London. The delegation of United Consult attended the Tricentis Transform 2025 conference the other day.

Proper testing can save your company millions — our experts tell you how!

“Artificial intelligence is the new electricity. Just as electricity transformed almost everything a hundred years ago, today I can hardly say an industry that AI would not change in the coming years,” said Andrew Ng, co-founder of Google Brain and a professor at Stanford. Nevertheless, during the recent UC webinar, we discussed the introduction of SAP S/4HANA and the increasing role of AI in test automation.

The Facebook post that hacked your company — or the real power of OSINT

In May 2025, one of the most attention-grabbing speakers at the GITEX EXPO in Berlin was Danni Brooke — a former British secret police officer and intelligence expert who shared decades of experience with the audience. The focus of his presentation was OSINT, or Open Source Intelligence. A methodology that does not work with technological tricks, but with data voluntarily shared by people.

Hackers did not hack the system — but the man: the example of M&S and Co-op is a warning to all of us

In the spring of 2025, two iconic British retail brands, Marks & Spencer and Co-op, became the target of a well-organized yet surprisingly simple cyberattack. The perpetrators were not looking for elaborate exploits or hidden back doors. Instead, they exploited the human factor — more specifically, the naivety of IT helpdesk workers and the overconfidence of organizations. The incident was not only painful for the victims: it has lessons for the entire industry.

Data-driven supershow — This is how Hamilton's dog got into Formula 1

The employees of our company, United Consult, are not only passionate fans of IT innovations, but also enthusiastic followers of competitions in a wide variety of sports. This is no different with Formula 1, and in the fast-paced circus and the worldwide marketing wonder that surrounds it, our profession and our hobby are mixed. As a guest on the Millásreggeli radio programme entitled Data Magnet, we talked about our insights and F1's data-driven marketing solutions.

How to conduct an effective needs assessment to avoid CRM redesign?

The introduction of a new IT project, especially a CRM (Customer Relationship Management) or its further development, is always an exciting challenge for both the customer and the developer. As a rule, the goal of development is not only to support business processes and facilitate operational work, but also to help decision makers with relevant and accurate data.

We've reached the top in the Salesforce partnership, but it's not the end point yet!

UC CRM Solutions Zrt. operating as a member of the United Consult group of companies in Budapest, has received distinguished attention from overseas in recent days! As one of our most important professional partners, Salesforce, a leading IT company in the United States and the world market, constantly monitors the quality of our work, and as a result we received two prestigious recognitions.

Why in some cases a managed, heterogeneous SCRUM team may be preferable to body shopping?

When developing data and business intelligence (BI) solutions, not only technology, but also team building and operation contribute significantly to the success of a project. There are situations where body shopping can be an effective solution, for example for short, clear tasks or specific expert needs, but if the project requires a longer term, more complex, or more serious business risk and comprehensive expertise, a managed, heterogeneous SCRUM team is often the preferred choice.

Innovation in Business Intelligence: What Happened at the 2024 Budapest BI Forum?

The importance of data-driven decision making has never been more pronounced than it is today. Data management, analysis and visualization have undergone a level of technological development that not only opens up new opportunities for professionals, but also makes data-driven operations simpler and more efficient for business actors.

Hungarian IT company steps up: United Consult becomes a group of companies

Budapest-based United Consult Zrt., has reached another milestone. The well-known player in the Hungarian IT services sector will celebrate the twenty-fifth anniversary of its foundation next year, and from January 1, 2025 it will continue to operate as a group of companies with four subsidiaries.

Critically important privacy: how did they shoot a hole in the headhunter's shield?

A Hungarian headhunting company recently faced serious data leakage problems — along with a serious loss of prestige — whose database of potential employees revealed the personal information of thousands of IT professionals. The source of the embarrassing incident was the fault of an external developer, the case highlighted cybersecurity gaps as well as the complexity of handling confidential data. The experts of our company also shared their thoughts on what happened.

Software modernization: this is how we can avoid the pitfalls of the road to the future!

The challenges of software modernization are becoming increasingly relevant for business leaders and decision makers in the IT field, as the pace of digital transformation accelerates day by day. Modernization requires strategic planning, adequate resources and a thorough analysis of business needs.

Friendships, a cheerful atmosphere, an inspiring environment — what does a good job mean in 2024?

“After a burnout at work, you can really heal here” — maybe a Hungarian company can't get more praise in 2024, right? After several successful applications, we will compete again this year for the “Lovable Jobs” competition, and as a result, we asked our colleagues about what United Consult (UC) means to them.

AI is no longer a luxury, but a basic condition for marketing

The latest “State of Marketing” report from US Salesforce provides amazing findings. AI, that is, artificial intelligence, is helping companies work on more and more fronts, with an increasingly intense presence and increasing creativity.

As a Microsoft Azure Data & AI Solution partner, we help our customers achieve their business goals

This year, we successfully renewed our partnership with Microsoft to continue providing our customers with the most innovative data platform and AI-based Azure services.

Agentforce — What artificial intelligence is for

Salesforce has reached another milestone in the world of AI technology: on September 12, it introduced AgentForce, which not only revolutionizes customer service, sales, marketing and commerce, but also takes the path to customer success to a higher level.

Why should IT and cybersecurity be treated separately?

For companies, the separation of IT and security, i.e. classic IT and security functions, is a key issue in 2024. Experience has shown that compromises in IT operations and development are often compromised in order to increase efficiency and speed, which involve serious operational and business risks.

In the shadow of outdated systems, the company's growth stops

Every day we see that old, outdated IT systems are no longer able to adequately respond to the needs of customers and digitalization expectations of the 21st century. As the market increasingly demands speed, flexibility and innovative solutions from service providers — in almost every industry — the modernization of the software used by companies becomes inevitable. Here are some interesting facts and useful advice from the experts at United Consult.

In addition to billions of dollars in damages, the Blue Death also brought valuable lessons

Last Friday, shocking news came from all over the world: from Australia to Western Europe to North America, a huge number of users, including many large global companies, faced the unexpected shutdown of their IT systems. A software update from cybersecurity firm CrowdStrike caused a serious bug that caused Microsoft-based systems to inject the key en masse, and the problem affected a number of industries.

Will 2024 crush old legacy systems for good?

In the era of digitization and the digital economy, IT systems are changing at an astonishing pace to serve the ever-increasing demands of consumers. However, behind the user-friendly interfaces and modern customer experience, there are legacy software systems built in the past that have become indispensable today, but at the same time outdated and constantly increasing costs.

Welcome journey: loyal customer at first sight

The first impression is often decisive and there is not always the opportunity to start over. In marketing, this is not necessarily a negative thing. Moreover, it is a good motivation to take prospective customers by the hand at the first point of contact and guide them through our marketing communication channels! With the welcome journey, we can build strong trust and brand loyalty and increase our sales! In our article we present the meaning, purpose, means and ideal structure of the welcome journey.

AI testers accelerate on waves of digital explosion

With the explosive development of the digital world, it is essential that software and applications are delivered quickly and error-free to users. Customers expect a high level of user experience, and errors, slowness or any other software-related problem can cause significant damage to companies. At the 2024 IT Festen István Homoki, head of the QA and Automation team at United Consult, spoke about the AI copilot solution in his presentation together with Tricentis.

UC-s tippek a dolgozói jólléthez – így csináljuk mi!

Nemrég megírtuk, hogy miért fontos a dolgozói jóllét a 21. századi munkahelyeken, most pedig megmutatjuk, hogy a United Consultnál (UC) miként öltenek gyakorlati formát a well-being törekvések.

Ergonomic Marketing Automation Funnel Basics

In the world of digital marketing, the demand for technology and innovation is constantly growing. Companies today are increasingly relying on automation tools to achieve their goals more efficiently, improve customer relationships, and optimize their marketing campaigns. Marketing automation is not just a tool, but a strategic approach that allows companies to achieve more with less resources, thus increasing the satisfaction of their customers and their own competitiveness in the market.

How to maximize the efficiency of your marketing team with Salesforce Marketing Cloud

By using online marketing and Salesforce products together, businesses can expand their online presence in a sophisticated and efficient way, while optimizing their sales processes and strengthening their customer relationships. The data analytics and customer management capabilities provided by Salesforce help businesses boost performance, as well as help businesses adapt to the dynamic environment of the online space and maximize their business results. This is evidenced by the case of Ticketmaster, where Salesforce was introduced in 2015.

Social consultation on the implementation of NIS2

Social consultation on the draft legislation on the implementation of the NIS2 Directive has been completed. What comes next?

E.ON has introduced a leading CRM solution in B2B

E.ON makes your business processes even more efficient and enhances the customer experience with a unique CRM solution in the Central European region. The Hungarian company of the international energy service provider introduced the Salesforce Energy & Utilities Cloud solution in its B2B business, and entrusted the implementation of the new system to one of the most experienced service providers on the Hungarian IT market, United Consult.

E.ON has introduced a new sales support CRM system

E.ON Hungária Group is one of the most important energy companies in Hungary, with a European parent company and a significant B2C and B2B clientele. In their so-called solution sales business, they introduced a new CRM system in the spring. The implementation of Salesforce Energy & Utilities Cloud was entrusted to one of the leading companies in the domestic IT market, United Consult (UC). We talked about the development and the first experiences with the head of the relevant business unit of E.ON, András Tóth, Director of Solution Sales.

Project support instead of burnout: here's the solution to workplace overload!

According to recent research, Generation Z is increasingly drifting towards stress and burnout instead of a thriving career. This is mainly due to excessive workload or the compulsion to comply due to career aspirations. However, one should not wait for the most promising young professionals to throw in the towel prematurely! A new service from United Consult could help companies avoid this.

The case for Automated Testing

In Roman times, the engineers of a legion, upon having finished building a new bridge, had to stand under the arches as the whole legion marched across it for the first time. This formidable (and most likely apocryphal) performance was supposed to make sure that the builders would take extreme care in the design and implementation of the bridge.

Part II – The Anatomy of a Review

In Part I of this series, I have outlined some general considerations that could be summarized as discussing the spirit of the review process. In this article, I shall try to dissect and show you what a review might look like in practice – we shall examine the anatomy of a review, if you will.

Part I – The relevance of a review

On numerous occasions I had to make a case for reviews as I had to introduce them as standard procedure to teams that wanted to improve them. I have decided to put my thoughts on the matter to writing, in the hopes that it might be helpful for others as well.

Behind the Scenes of Measuring Inflation — This Is What You Need to Know!

We can feel in our own skin a decrease in the purchase value of our money. Inflation is not an unusual economic process, but it has been unusually high for more than a year now, and it is having an intense impact on our daily lives.

TestOps — the key to competitiveness in the 21st century

It's a huge cliche, yet one of the most important fundamentals of business even at the turn of 2022-2023: time is money. IT companies and their customers using TestOps systems are well aware of this, and this complex development, operation and quality assurance technology gives them significant competitive advantages. Let's see what exactly it is about!

Effective and legal solution to the shortage of IT professionals

The problems of the labor market in the IT sector are known to everyone, but the reasons behind the shortage of specialists are perhaps less so. The background of the problem is extremely complex, just as solving existing problems seems to be a very complex task.

Strengthen private and corporate cybersecurity through testing

Nowadays, the protection of our private and business life is a serious challenge, and the security of our data requires constant attention. According to surveys, children are also starting to use the Internet earlier and earlier - even from the age of 6. We use so many applications, games and programs in our daily lives, which is why protecting our own and our children's digital identities becomes a burning issue. Let's see what methods and tools testing professionals can use to help cybersecurity in mid-2022!

Buzzwords in testing and what's behind them — that's what awaits the profession in the coming months

TCoE, QAOps, SDET, IoT and others — it's time to get used to these abbreviations, as this year is expected to see a significant change in testing as an increasingly important IT segment. Since we always like to be a few steps ahead of the market, we took a look at what trends will determine professional innovations in 2022.

Before the buyer tries... — testing webshops before sharpening

Few people know that we celebrated not only the Hungarian freedom struggle a few weeks ago, but also the rights of buyers. The 15th of March was World Consumer Protection Day, in connection with which we studied how e-commerce, that is, the testing of e-commerce sites — commonly known as webshops — works.

The IT world could be completely rearranged by 2025 — we looked at the future through the lens of Gartner

As an IT company, it is important for us not only to follow industry trends, but also to participate in shaping them to the best of our ability. That is why an important part of the work of the specialists working in our team is the continuous monitoring of medium and longer-term technological forecasts in addition to current innovations.

Privacy 2022: we help you understand why it's important!

January 28 is International Data Protection Day. For our company, United Consult, it is a professional minimum not only today, but every day of the year, to keep cybersecurity in mind and to provide our customers with preventive advice on the protection of their data.

Has the pandemic turned marketers into superheroes? ‍ ♂️? ‍ ♀️

The Asian market in marketing has grown a lot in the last year and a half. Customers dictate trends, and marketers carry companies on the pitfalls of creating strategies that adapt to their needs.

Five-star IT innovations in the world of the five rings

We are past perhaps the most extraordinary world game in the history of the modern Summer Olympics. Tokyo has brought a lot of excitement and so many novelties never seen before. It was unusual at first that due to the pandemic, a competition that carried 2020 unchanged in his name was held in 2021, but in the series of numbers related to the Olympics, this is by no means the greatest curiosity.

Fast decision making in trading

The past year has presented trade networks with hitherto unknown challenges, with the onset of the epidemic in Hungary due to increased demand for certain products and difficulties in supply chains, followed by various restrictions.

Quality testing and testing quality

What do we really mean when we say quality? With this title, an article with interesting and relevant messages was published in the March issue of TEA-Time with testers, the international professional journal of IT testers.

Top Software Testing Trends in 2021

“I'm not a female developer, I'm a developer at UC” — Women in IT

Women's Day 2021 is different in several ways than all previous ones.

When does the self-driving car slow down at the vegetable store?

Do you know the difference between polar vegetable and image analysis algorithm? One measures a melon in pounds and the other in pixels. And what is the similarity? Both like the fruit to be as red as possible on the inside. The joke, of course, is not serious, but the topic is very serious - let's show how the melon got into the picture!

Innovative onboarding and e-learning processes with myTrailhead! - Part 1

In our series of articles on the myTrailhead platform, we bring you the best practices of Salesforce HR processes, look at the different features of the platform, and how it has reformed the world of e-learning and onboarding at work. In the introductory part of this series, we would like to introduce you to what myTrailhead is.

Book moth problems: how does a Hungarian data scientist choose what to read?

Here it is winter, after the holidays, and in the long evenings, more and more people find relaxation in reading. However, bookworms often encounter the problem that it is difficult to get information about a volume “spoiler-free”.

Real estate pricing

The value of real estate can be easily summed up based on the location of the plot, its size, the value of various resources invested. On the other hand, the price is more difficult to determine in a “dynamically” changing environment, where properties find a new owner with a mixture of different and different purposes.

Business Superbrands wins professional award from United Consult

For the thirteenth time this year, the Expert Committee of Superbrands Hungary awarded the Business Superbrands Awards, which our company won for the first time this year.

CDP Proof Of Concept at MOL — Project Reference

One of the first Hungarian users of CDH (Cloudera Distribution Hadoop) was the MOL Group.

Critical Success Factors: Business Lightning Strikes in the World of Hybrid Clouds

Companies have never had as many opportunities to use the data they have for their own benefit as they do today. But do they take advantage of this opportunity?

Don't just drift if you can control the changes. Where is marketing headed in 2020?

Today, as we hope the pandemic is coming to an end, everyone is interested in how to get back to normal from “crisis mode” and how business can regain momentum after a few months of stagnation. The current situation puts even more pressure on marketers to stay ahead of the competition and deliver a cross-platform and outstanding customer experience in the online space as well.

What to expect on the Cloudera Data Analyst exam?

I recently passed the Data Analyst Cloudera exam. But maybe we shouldn't run so far ahead.

Children's day visualization: why don't Hungarian and Austrian children celebrate together?

Hungarian girls and boys are already looking forward to the weekend, as it is Children's Day. The Austrian or even Thai lurkos are not so enthusiastic, which is no wonder, because they still have to wait many months for this momentous occasion.

DIY film recommendation

In the last few years, referral systems have taken up more and more space in our lives, almost any activity we do online is present. There they are in online commerce, in advertising, and recommendation systems also help in choosing movies, music. The purpose of these systems is to suggest relevant elements to the user.

Did the air really get better because of quarantine?

UN Secretary-General António Guterres called on world leaders to use the situation created by the coronavirus pandemic to improve the world and work together to tackle other global threats such as climate change.

They're Mom's Favourites — Spectacular Visualizations of Trendy First Names

This weekend will be the first Sunday of May, which has been celebrated as Mother's Day in Hungary since 1925. The first gift mothers give to their newborn children is a carefully chosen first name that will accompany them for the rest of their lives. For Mother's Day, we looked at naming trends from the 1950s to the present day.

7+1 tips from colleagues for working from home

It has been more than a month since millions of people like us were forced from their usual work environment to the home office. With the help of our colleagues, we show you how to get the most out of working from home with some good practices and a little humor. We hope this article will be useful to you even if you are a black belt home office owner, and even if you are just getting acquainted with remote work.

United Consult in the sand dunes of Africa

Why was the “first stage” of the Budapest-Bamako Rally only sixty kilometers? How did Louis de Funès and the gendarmerie come into being? Why was it necessary to evict him from the Spanish underground garage at the entrance? And why did visiting an African market end in little short of lynching? Among other things, Roland Gaál and Ádám Balogh, who recently embarked on the adventure of their lives with the support of our company, will also answer them.

The data of our love, the lovers of our data

Valentine's Day is here, a celebration of love and commercial databases. Romance and digital marketing go hand in hand, and the average person hunting for gifts at the last minute — ladies and gentlemen alike — will find “unmissable” offers on almost every online platform.

Key to Successful Email Marketing: Mobile-Friendly Email

Today, the world of digital marketing is considered an integral part of our lives. We get up and go to bed with this, and during this time at least 93 ads come to us, and in addition, a significant part of our emails are made up of various promotional requests. We rightly expect that as the world evolves, we will always receive faster and better service, as well as a modern, comfortable look from the companies we interact with.

2020 will be the year of data

This year is going to be a really special year. Numerologists who work in numerology say that in 2020 the energies related to materials dominate our everyday lives, but the two zeros in the year will present difficulties and serious challenges.

We looked to the future and brought home a little of it

We visited San Francisco, where we returned home full of inspiration and ideas, enriched with technological innovations that are extremely useful for our customers. As we have previously reported, Dreamforce 2019, one of the most significant conferences in the tech profession, was held in the capital of the IT world from November 19 to 22, in which, of course, we also participated.

Bringing home the future from San Francisco to our clients

DreamForce 2019 will be held in the next few days in the IT center of the world, the cradle of giant companies that dictate IT trends, San Francisco. Our company — as a gold partner of the organizer Salesforce — will once again have the opportunity to participate in one of the largest international conferences of the tech profession, so our colleagues will be there again this year among the audience of about 180 thousand professionals.

Five trends shaping the future of sales and a couple of curiosities about Salesforce World Tour London

Salesforce presents the latest and greatest sales solutions each year in London as part of the World Tour conference. This year, the event attracted 11,000 visitors with a common goal of understanding how to build sustainable relationships in today's fast-paced, ever-changing world.

New image

Throughout our nearly 20-year history, our logo has accompanied us through many important periods and events, but on the occasion of our upcoming 20th anniversary, we felt it was important that the image of our company reflects the progress we have gone through and represents the direction we are going.

MuleSoft last year, Tableau this year — such a big buy at Salesforce

On June 10, Salesforce.com decided to acquire a big data company, Tableau Software, for $15.3 billion, the largest acquisition in the company's history to date, giving customers even more insight into data.

2018 Salesforce State of Sales Report Key Findings

Salesforce's market-leading CRM technology enjoys great popularity among sales teams. The Spring 2018 State of Sales Report provides insights into the sales techniques, applied technology, and trends of 2,908 sales professionals.

GDPR — EU Data Protection Law

Practical guide to implementing the GDPR

Dreamforce 2016 — Salesforce's big launch this year

Salesforce, which specializes in cloud-based enterprise systems, also held its annual conference this year. With 171,000 visitors from 83 countries, Dreamforce is one of the largest events in the industry. Along with the company's executives and renowned speakers, clients and partners alike represented themselves in large numbers — as did our company, United Consult, as a registered consulting partner.

Facebook is probably working on how we can communicate through thought transmission

Mark Zuckerberg has already mentioned this in an interview: “I believe that one day we will be able to send detailed thoughts to each other using technology. You just have to think about something and your friends will be able to experience the same thing right away.”

The wind blows Salesforce's clouds to Hungary more and more strongly

California has gained new strength with the rise of Salesforce, with little exaggeration in the San Francisco area to hear about anything other than the success of the company controlled by Marc Benioff. On the other hand, the press is somewhat quieter in Hungary, while domestic companies from small to large are introducing the market-leading solutions of our American partner.

Salesforce Basecamp Budapest: A day of innovation and inspiration!

In September, DreamForce, one of the largest IT conferences in the world, was held, with 171,000 visitors from 83 countries, one of the largest events in the industry, with a large number of customers and partners, in addition to the company's executives and famous speakers.