Our blog articles

Our latest articles from the Salesforce ecosystem

Miért nem nő az árbevétel, amikor az ügyfelek elégedettek?

Képzeljük el a következőt. Egy vállalat évek óta stabil. A termék jó, a szolgáltatás megbízható, a visszajelzések kiválóak. Az ügyfélelégedettségi mutatók magasak, az NPS zöld, a marketingosztály elégedetten pipálja ki a KPI-okat. És mégis: az árbevétel stagnál. Ismerős? Nem Ön az egyetlen.

Why did the Flow win? The Evolution of Salesforce Automation

Automation plays a fundamental role in Salesforce as it allows businesses to optimize processes, increase efficiency, and reduce manual work. Through automation, tasks such as entering data, sending email notifications, updating approvals and records can be performed automatically based on predetermined events. This ensures that operations are done on time, while minimizing the possibility of human error.

Everyday Use of AI in Business Decision Making — Illusion or Reality?

At professional meetings, in conversations with partners and clients, our colleagues, United Consult experts, run into the same question more and more often: okay, AI is already part of our lives, but can it really work independently, can we really entrust our business decisions to it? Salesforce and the so-called “Agentic Enterprise” have the answer to this, and we will now try to put all this in context for those interested in the topic.

AI no longer asks, but understands your goals - Dreamforce 2025

Dreamforce 2025 proved that AI is no longer some kind of experimental ground, but a new foundation for corporate operation. In the age of Agentic Enterprise, man and AI no longer replace each other, but together create value. The future began in San Francisco and has reached us in Budapest.

Data-driven supershow — This is how Hamilton's dog got into Formula 1

The employees of our company, United Consult, are not only passionate fans of IT innovations, but also enthusiastic followers of competitions in a wide variety of sports. This is no different with Formula 1, and in the fast-paced circus and the worldwide marketing wonder that surrounds it, our profession and our hobby are mixed. As a guest on the Millásreggeli radio programme entitled Data Magnet, we talked about our insights and F1's data-driven marketing solutions.

How to conduct an effective needs assessment to avoid CRM redesign?

The introduction of a new IT project, especially a CRM (Customer Relationship Management) or its further development, is always an exciting challenge for both the customer and the developer. As a rule, the goal of development is not only to support business processes and facilitate operational work, but also to help decision makers with relevant and accurate data.

We've reached the top in the Salesforce partnership, but it's not the end point yet!

UC CRM Solutions Zrt. operating as a member of the United Consult group of companies in Budapest, has received distinguished attention from overseas in recent days! As one of our most important professional partners, Salesforce, a leading IT company in the United States and the world market, constantly monitors the quality of our work, and as a result we received two prestigious recognitions.

AI is no longer a luxury, but a basic condition for marketing

The latest “State of Marketing” report from US Salesforce provides amazing findings. AI, that is, artificial intelligence, is helping companies work on more and more fronts, with an increasingly intense presence and increasing creativity.

Agentforce — What artificial intelligence is for

Salesforce has reached another milestone in the world of AI technology: on September 12, it introduced AgentForce, which not only revolutionizes customer service, sales, marketing and commerce, but also takes the path to customer success to a higher level.

Welcome journey: loyal customer at first sight

The first impression is often decisive and there is not always the opportunity to start over. In marketing, this is not necessarily a negative thing. Moreover, it is a good motivation to take prospective customers by the hand at the first point of contact and guide them through our marketing communication channels! With the welcome journey, we can build strong trust and brand loyalty and increase our sales! In our article we present the meaning, purpose, means and ideal structure of the welcome journey.

Ergonomic Marketing Automation Funnel Basics

In the world of digital marketing, the demand for technology and innovation is constantly growing. Companies today are increasingly relying on automation tools to achieve their goals more efficiently, improve customer relationships, and optimize their marketing campaigns. Marketing automation is not just a tool, but a strategic approach that allows companies to achieve more with less resources, thus increasing the satisfaction of their customers and their own competitiveness in the market.

How to maximize the efficiency of your marketing team with Salesforce Marketing Cloud

By using online marketing and Salesforce products together, businesses can expand their online presence in a sophisticated and efficient way, while optimizing their sales processes and strengthening their customer relationships. The data analytics and customer management capabilities provided by Salesforce help businesses boost performance, as well as help businesses adapt to the dynamic environment of the online space and maximize their business results. This is evidenced by the case of Ticketmaster, where Salesforce was introduced in 2015.

E.ON has introduced a new sales support CRM system

E.ON Hungária Group is one of the most important energy companies in Hungary, with a European parent company and a significant B2C and B2B clientele. In their so-called solution sales business, they introduced a new CRM system in the spring. The implementation of Salesforce Energy & Utilities Cloud was entrusted to one of the leading companies in the domestic IT market, United Consult (UC). We talked about the development and the first experiences with the head of the relevant business unit of E.ON, András Tóth, Director of Solution Sales.

Has the pandemic turned marketers into superheroes? ‍ ♂️? ‍ ♀️

The Asian market in marketing has grown a lot in the last year and a half. Customers dictate trends, and marketers carry companies on the pitfalls of creating strategies that adapt to their needs.

Don't just drift if you can control the changes. Where is marketing headed in 2020?

Today, as we hope the pandemic is coming to an end, everyone is interested in how to get back to normal from “crisis mode” and how business can regain momentum after a few months of stagnation. The current situation puts even more pressure on marketers to stay ahead of the competition and deliver a cross-platform and outstanding customer experience in the online space as well.

The data of our love, the lovers of our data

Valentine's Day is here, a celebration of love and commercial databases. Romance and digital marketing go hand in hand, and the average person hunting for gifts at the last minute — ladies and gentlemen alike — will find “unmissable” offers on almost every online platform.

Key to Successful Email Marketing: Mobile-Friendly Email

Today, the world of digital marketing is considered an integral part of our lives. We get up and go to bed with this, and during this time at least 93 ads come to us, and in addition, a significant part of our emails are made up of various promotional requests. We rightly expect that as the world evolves, we will always receive faster and better service, as well as a modern, comfortable look from the companies we interact with.

We looked to the future and brought home a little of it

We visited San Francisco, where we returned home full of inspiration and ideas, enriched with technological innovations that are extremely useful for our customers. As we have previously reported, Dreamforce 2019, one of the most significant conferences in the tech profession, was held in the capital of the IT world from November 19 to 22, in which, of course, we also participated.

Bringing home the future from San Francisco to our clients

DreamForce 2019 will be held in the next few days in the IT center of the world, the cradle of giant companies that dictate IT trends, San Francisco. Our company — as a gold partner of the organizer Salesforce — will once again have the opportunity to participate in one of the largest international conferences of the tech profession, so our colleagues will be there again this year among the audience of about 180 thousand professionals.

Five trends shaping the future of sales and a couple of curiosities about Salesforce World Tour London

Salesforce presents the latest and greatest sales solutions each year in London as part of the World Tour conference. This year, the event attracted 11,000 visitors with a common goal of understanding how to build sustainable relationships in today's fast-paced, ever-changing world.

New image

Throughout our nearly 20-year history, our logo has accompanied us through many important periods and events, but on the occasion of our upcoming 20th anniversary, we felt it was important that the image of our company reflects the progress we have gone through and represents the direction we are going.

MuleSoft last year, Tableau this year — such a big buy at Salesforce

On June 10, Salesforce.com decided to acquire a big data company, Tableau Software, for $15.3 billion, the largest acquisition in the company's history to date, giving customers even more insight into data.

2018 Salesforce State of Sales Report Key Findings

Salesforce's market-leading CRM technology enjoys great popularity among sales teams. The Spring 2018 State of Sales Report provides insights into the sales techniques, applied technology, and trends of 2,908 sales professionals.

GDPR — EU Data Protection Law

Practical guide to implementing the GDPR

Dreamforce 2016 — Salesforce's big launch this year

Salesforce, which specializes in cloud-based enterprise systems, also held its annual conference this year. With 171,000 visitors from 83 countries, Dreamforce is one of the largest events in the industry. Along with the company's executives and renowned speakers, clients and partners alike represented themselves in large numbers — as did our company, United Consult, as a registered consulting partner.

Facebook is probably working on how we can communicate through thought transmission

Mark Zuckerberg has already mentioned this in an interview: “I believe that one day we will be able to send detailed thoughts to each other using technology. You just have to think about something and your friends will be able to experience the same thing right away.”

The wind blows Salesforce's clouds to Hungary more and more strongly

California has gained new strength with the rise of Salesforce, with little exaggeration in the San Francisco area to hear about anything other than the success of the company controlled by Marc Benioff. On the other hand, the press is somewhat quieter in Hungary, while domestic companies from small to large are introducing the market-leading solutions of our American partner.

Salesforce Basecamp Budapest: A day of innovation and inspiration!

In September, DreamForce, one of the largest IT conferences in the world, was held, with 171,000 visitors from 83 countries, one of the largest events in the industry, with a large number of customers and partners, in addition to the company's executives and famous speakers.