Five trends shaping the future of sales and a couple of curiosities about Salesforce World Tour London

Salesforce presents the latest and greatest sales solutions each year in London as part of the World Tour conference. This year, the event attracted 11,000 visitors with a common goal of understanding how to build sustainable relationships in today's fast-paced, ever-changing world. Here is a summary of the main topics of the event for all sales professionals:

Five trends shaping the future of sales

In short, the future of sales has arrived, since we have at our disposal the trends and technologies such as artificial intelligence, automation and several other innovations that we have been talking about for years. The question is how do we use these technologies to create real business value. Deirdre Byrne, Area Sales Manager at Salesforce, shared 5 key trends where to expect significant changes.

1. Collaboration
2. Intelligence
3. Digitale verkoop
4. New revenue channels
5. Subscription business models

At the event, we also announced a brand new product: High Velocity Sales (HVS), a solution for virtual sales teams. Matt Jeffries, Senior Product Marketer at Salesforce, demonstrated in a demo how HVS makes it easy for salespeople to identify the most promising leads, eliminate administration, and improve sales channels.

Citysprint's Director of Customer Management, Rosie Bailey, explained the key role Sales Cloud plays in the life of their 24-hour courier service. Since the choice of provider in this business is greatly influenced by the emotions of the customers, it is important for them to meet the expectations of their customers and provide an outstanding customer experience. Participants also had the opportunity to learn about how Sales Cloud is used to facilitate the above.

B2B Sales & Marketing Alignment

B2B Marketing was a Hot Topic this year. More than 500 people attended the presentation held by Sercante to learn how Pardot helps businesses find leads and cultivate customer relationships, how they can acquire more customers and maximize ROI. From small to large, every company has learned how to automate their marketing activities using artificial intelligence and measure the ROI associated with each of their campaigns.

But Pardot isn't just for marketers. Salespeople can also take advantage of the opportunities offered by the platform, as they can use real-time notifications to reach their customers more efficiently at the right time.

The Sales Incubator

This year we had more interesting topics than ever, thanks to the Sales Incubator created especially for this purpose. The incubator house hosted professionally outstanding presentations, including a form-breaking afternoon tea with thought leader Tiffani Bova, who gave a stunning demonstration of the mindset needed to drive business growth and innovation. For those who want to learn more about the subject, we recommend Tiffani's latest book “GrowThiq”, which is full of professional facts and case studies on what sets successful businesses apart from the rest. The video made with him by clicking here there is an opportunity to view.

What happens in such an incubator? Salesforce experts presented different solutions in Sales Cloud, with which our modern sales team can greatly increase our revenues. Among other things, they discussed how to increase productivity with Quip, how to build recurring revenue models by implementing CPQ & Billing, and how to use Pardot to align the work of our marketing and sales teams. During the presentation, attendees could also gain insight into how to get the most out of their Salesforce implementation.

summarized

The London World Tour was a great day for the Salesforce community and the entire sales ecosystem, where there was an opportunity to network and engage in interesting professional conversations, including maximizing profits and building productive sales teams.

For more events, Salesforce World Tour 2019 customer stories and other important topics from the event, follow the link below.

The Salesforce series of events will next arrive in Hungary on October 15, details will be announced soon on our website.

More articles and information are available at the following links:
https://successplatform.hu/blog
https://successplatform.hu
https://united-consult.hu

Source:
https://www.salesforce.com/uk/blog/2019/06/five-trends-shaping-the-future-of-sales.html