Yettel BusinessApp

United Consult has developed a unique mobile application for the SME segment of Yettel Hungary based on the Salesforce Mobile Publisher solution.

2000

2000

2000

2000

2000

2000

worker

263 Billion

263 Billion

263 Billion

263 Billion

263 Billion

263 Billion

sales in 2024

3rd

3rd

3rd

3rd

3rd

3rd

mobile service provider in Hungary

The project

In cooperation with Yettel Hungary and United Consult, Hungary's first fully mobile-based business customer experience solution based on Salesforce technology was born.

“The SME sector provides two-thirds of domestic employment and is estimated to generate more than half of GDP, making it of economic importance. At Yettel, in addition to the network developments of recent years, we strive to offer business solutions that provide real answers to the operational and growth goals of businesses. With the introduction of the REflex tariff family and the Yettel Business app, we are putting flexibility, digital administration and a cost structure that can be tailored to individual needs — all built on a technologically advanced mobile network with nationwide coverage,” he said. Gabor Fülöp, director of sales and marketing for the Yettel business.

Technologies used

No items found.

Technologies used

No items found.

Technológia

No items found.

Technologies used

No items found.

Technologies used

No items found.

Technologies used

No items found.

Az ügyfél

Yettel Hungary is one of Hungary's leading telecommunications providers, with more than Net sales of HUF 263 billionachieved, continuing in 2023 242 billion forint its growth trajectory compared to the result. In addition, Yettel Hungary is part of the Dubai-based e& (formerly Etisalat) and PPF Telekom Group.

The near 2000 employees company plays a key role in the Hungarian digital ecosystem. Yettel is committed to innovation, flexibility and digital transformation for both residential and business customers across the country.

Focusing on network development, future-proof solutions and customer-centric services, the company will further strengthen its market position while contributing to Hungary's digital development.

Ügyfél
Yettel.
Iparág
Telecommunication
Régió
Hungary
Projekt felelőse
UC CRM-oplossingen
Kivitelezés éve
2025
Technológia
Mobile Publisher, B2B Commerce Cloud

Kihívások

Service management and modifications are not sufficiently transparent and often require a personal shop visit or direct customer service contact for SME clients.

An unpredictable business environment requires constant optimization: expansion one month, cost reduction the next.

Long time to market; traditional mobile app development can take up to months.

Értékek az ügyfél számára

UC has developed a user-friendly mobile application that takes the digital customer experience for SMEs to a new level (similar to what Yepp tariff plans provide for retail customers) and is unique in the Hungarian market.

Fast and flexible: UC accelerates the traditional application development process with Mobile Publisher.

UC enabled digital subscription management, cost control, and real-time management of add-on services through a single mobile interface without visiting a Yettel store. The new app supports the flexibility of Hungarian SMEs, helps them adapt and grow in a rapidly changing market environment.

Project metrics

6 months

project duration

37

integration points

15

backend system connection

Project metrics

6 months

project duration

37

integration points

15

backend system connection

Projekt mérőszámai

6 months

project duration

37

integration points

15

backend system connection

Project metrics

6 months

project duration

37

integration points

15

backend system connection

Project metrics

6 months

project duration

37

integration points

15

backend system connection

Project metrics

6 months

project duration

37

integration points

15

backend system connection

Eredmények

  • As a result of the project, a significant part of SME customer interactions were shifted to digital channels, while real-time, mobile-based self-service significantly reduced the operational load and increased the customer experience
  • The scalable, Salesforce-based architecture has created not just an application, but a long-term scalable digital platform that provides a competitive advantage in a rapidly changing telecom market.