Agentforce Proof of Concept

Agentforce AI at the service of customer service automation

A leading telecommunications company has tested AI-based customer service automation and generative AI response suggestions using Salesforce Data Cloud and Agentforce.

The project

A leading telecommunications company has explored the possibilities of Salesforce Data Cloud and Agentforce AI to improve its customer service processes. During the project, the United Consult CRM team demonstrated AI support for two selected case types of correspondence customer service at Proof of Concept workshops. Data Cloud provided context from data from previous customer interactions, while Agentforce produced generative AI response suggestions. CRM-based AI thus helped customer service work in real time.

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The client

Client
Big company
Industry
Telecommunication
Region
Hungary
Responsible for the project
UC CRM-oplossingen
Year of construction
2026
Technology
Salesforce Data Cloud, Agentforce

Challenges

Dealing with recurring cases: The customer service team of a large telecommunications company handles a number of recurring email requests per day. Simple case types, such as data reconciliations or service changes, take a significant amount of time away from a team, while they can be automated with CRM-based AI and customer service automation.

Manual response compilation:Customer service personnel must manually incorporate data extracted from different systems into email responses. There was no uniform structure for where data should be inserted, making it difficult to ensure uniform response quality

AI Application Validation:For our client, it was important to test how generative AI can be used safely in customer service processes. The goal was to make AgentForce's responses based on the company's own CRM data, be verifiable, and fit into existing Salesforce operations.

Values for the customer

CRM-based context:AIE, integrated into CRM, has made it possible for customer service representatives to receive context-sensitive AI response suggestions that take into account past customer interactions and data.

Faster response: Agentforce's generative AI generates real-time response suggestions for successfully identified customers related to device insurance cancellation and recharge card data reconciliation. Customer service staff no longer have to formulate all letters manually: it is enough to check and, if necessary, modify the answers generated by the AI, as well as insert customer data in the place of predefined placeholders.

Additional AI development opportunities:The solution opens up further development opportunities for the telecommunications company. AI is able to summarize customer history, recognize customer sentiment, and support escalation management. This way, Agentforce not only speeds up work, but also gives you data-driven insights into customer service operations.

Project metrics

3000

email testing

1600

Case Filtering

1100

AI case processing

Project metrics

3000

email testing

1600

Case Filtering

1100

AI case processing

Project metrics

3000

email testing

1600

Case Filtering

1100

AI case processing

Project metrics

3000

email testing

1600

Case Filtering

1100

AI case processing

Project metrics

3000

email testing

1600

Case Filtering

1100

AI case processing

Project metrics

3000

email testing

1600

Case Filtering

1100

AI case processing

Results

Faster responses to customers with generative AI in the Salesforce Agentforce environment.

CRM-based AI response suggestions powered by the Salesforce Data Cloud context, which can be verified with justification related cases.