Data Driven Customer Experience Revolution — International Salesforce Success Stories

Competitive advantage from data assets — at the enterprise level

One of the biggest challenges for large companies today is to transform fragmented data stored in separate systems into a unified, real-time customer image. In organizations with more than a thousand applications, data is often stuck in back-end systems — not only slowing innovation, but also impairing the customer experience.

Using their international success stories, including FedEx, Heathrow and Casey's, the webinar will show how Salesforce can be used to activate data and establish a foundation for the use of trusted AI — even in managing tens of thousands or millions of B2B and B2C customer relationships — through a single platform.

During the webinar we will give answers:

• How to create a 360-degree customer image by merging data from thousands of applications?
• What tools can be used to activate data in daily operations — from marketing to customer service?
• Why is it crucial to properly prepare data before introducing generative AI?
• How can data-driven automation be implemented so that business teams can also use it independently?

Discover how data is becoming the greatest resource for companies of the future—not in theory, but through sharp, global examples.

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Sign up for our free Salesforce webinar to learn how global companies are building customer value from data.