More than just CRM: this is how Salesforce supports the entire company

Do you already use Salesforce but still think of it as a CRM? It's time to look at the platform with new eyes! More and more companies are discovering how to digitize complete business processes on a Salesforce basis, without introducing custom target systems and without extra costs. We will now show you through concrete domestic examples how Salesforce can become an enterprise operating platform — not only for the sales and marketing areas, but for the entire organization.

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If you know Salesforce as “just” CRM, we'll show you how to be the engine of flexible, future-proof business operations.

The largest companies in the world have long used Salesforce not only for sales, butbuild their operational operations on Salesforce. As a digital platform, Salesforce can replace discrete systems, reduce operating costs and accelerate development.

Now you can see how leading companies use a single platform through real domestic examples budget management, partner management or digitalisation of logistics processes.

Learn about our three outstanding success stories from the energy industry, global media service and telecommunications

Digital transformation: The evolution of business processes from manual work to automation and AI.

A step ahead of competitors with innovative technologies!

Who is it for? If you are a business decision maker in the field of digitization, operations or business development, or as an IT development manager responsible for the implementation of applications, then this webinar is for you.

Date: November 4, 2025, 10:00 AM - 11:00 AM

Location: Online

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10:00 – 10:20

Not just CRM: Salesforce as an enterprise operating platform

How does Salesforce support complex, non-classical business processes in a global environment? During the conversation, one we present a case study of our world-famous media service client, partner management, with demos taken from a real system.

‍Speakers: Krisztián Vénkuti (United Consult), Géza Mátrai (Salesforce)

10:20-10:40

System solution for business needs — quickly, on target platform

Presented with our client in partnership with Vantage Towershow does Salesforce support a budget managementwith a telecommunications infrastructure provider. The discussion will discuss the implementation background, challenges and how to rethink an existing platform in new areas of use.

‍Speakers: Dóra Tilly (United Consult), Péter Sztankóczy (Vantage Towers)

10:40-10:55

Efficient B2C operation with Salesforce at E.ON

Based on our client E.ON's case study, we demonstrate how Salesforce supports B2C customer needs, from inventory management of air conditioners to installation and maintenance to digitization of delivery processes. The demo interspersed with demos is a good illustration of how Salesforce can become the foundation of your daily operation.

‍Rapporteur: Dávid Stemler (United Consult)

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Stratégiai tudás, ami előnyt jelent

Merüljön el a legfrissebb iparági trendekben és bevált megoldásokban, amelyek támogatják az IT-stratégiai döntéshozatalt. Ingyenesen letölthető anyagaink segítik abban, hogy szervezete agilisabban reagáljon a változásokra, optimalizálja folyamatait és üzleti értéket teremtsen a technológia által.

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